For AUSA, we needed to show off our major pivot from a service-driven company to a product-first powerhouse. That meant a complete reimagining of everything the company made, from the interfaces to the business cards.
Like any rebranding effort, this one was hotly debated, and it took everything we had to bring it to fruition. As the VP of Design, I worked closely with my Art Director and production team to bring hundreds of disparate assets into line.
It was the 40th anniversary of the company, and they were struggling to distinguish themselves in the glut of defense contractors. As a tiny branch manager in a massive company, my team and I started pumping out compelling visuals of a new brand. Those efforts afforded me the chance to rebrand the whole company.
Winning over the full executive suite was quite a feat, but thanks to that, my new style appeared on websites, buildings and even orbital hardware.